Of the three movies, only The Shallows garnered the kind of critical acclaim that would indicate big box-office numbers. And in 2016, the Blake Lively vehicle The Shallows earned more than $115 million on a $17 million budget. Last summer, 47 Meters Down made more than $40 million off a paltry $5.5 million production budget.
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The Meg marks the third consecutive summer in which a shark movie reigned supreme at the box office relative to its expectations. Or-and this is the second factor behind The Meg’s success-maybe audiences are just really craving shark movies. With taglines like “Chomp on this” and “Pleased to eat you,” The Meg was, in essence, presented as more of a high-end Sharknado than a Jawslike swing, and perhaps that’s exactly what moviegoers were craving. Instead of harping on the horror of a giant predator lurking in the ocean, The Meg’s trailer and subsequent posters-the best of which played off of an iconic Jaws poster-leaned into the knowing humor and inherent silliness of the shark subgenre. First, the marketing for The Meg made the ambitious gambit of playing the entire premise for laughs. The success of The Meg is due to several things-a lack of competition, a warm audience response, and a great excuse to avoid the summer heat-but two factors played the largest roles.
The Shark From ‘The Meg’ Joins the Movie Shark Roundtable An Enthusiastic Fact-Check of All the Shark Activities in ‘The Meg’ The Shark Movie Matrix You’re Gonna Need a Bigger Ocean: How Scientists in California Are Addressing a Historic Rise in Shark Sightings
The Meg-which pits a 70-foot, prehistoric megalodon against Jason Statham’s abs, a losing battle for the poor shark-made an additional $97 million overseas, meaning that after one weekend, the movie has almost turned a profit on its massive, nearly $200 million production and marketing budget. (Sorry, I’ll stop with the shark puns-maybe.) Warner Bros’ Jaws-meets- Jurassic- Park flick, which most analysts predicted would launch in the $20 million range domestically, more than doubled its anticipated output with a $44.5 million debut, far exceeding the third weekend of Mission: Impossible-Fallout, which earned around $20 million, and Disney’s Christopher Robin, which took in $12.4 million in its second weekend. After being projected to make only a small dent in its first weekend in theaters, The Meg ended up taking a massive bite out of North American ticket sales. We had to wait until the middle of August for a non-sequel to top the box office during a summer weekend-but what finally broke through certainly made a splash.
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